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The viral bagel sensation founded in a Connecticut home during the pandemic before opening brick-and-mortar locations across NYC and New England is already creating quite the stir with its first Long Island location.
The local PopUp Bagels location opened Nov. 8 at 1388 Old Northern Blvd in Roslyn. And you can expect many more to come, with a spot in East Hampton already in the works.
The concept founded by Adam Goldberg — who was making bagels and selling them out of his home during COVID — has rapidly attracted hordes of investors, including the prolific actor Paul Rudd.
Goldberg has since stepped down as CEO and serves as the company’s Chief Brand Officer, according to a company spokesperson.
There have been lines out the door since the Roslyn location opened in the heart of U.S. bagel country.
The bagels are known for crispy crusts, soft centers, perfect size and ideal seed proportions.
The company says Goldberg’s idea was to make the “perfect bagels with no frills, just the essence of simplicity.”
PopUp Bagels also took top honors in Brooklyn’s BagelFest Best Bagel award two years in a row.
Here’s a first look at the new Long Island location:
How it works
Don’t expect to grab a sandwich or bacon, egg and cheese at PopUp Bagels.
The bagels are served hot and whole. Purchasers then rip them and dip them into select cream cheese options.
Check out these Long Islander’s review of the new location:
Top: Courtesy photo
