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Greater Long Island has learned more about the woman found dead aboard a boat docked at the Montauk Yacht Club early Tuesday — a woman Suffolk police have identified as 33-year-old Martha Nolan-O’Slatarra of Manhattan.
While Suffolk County authorities have not released any additional details about Nolan-O’Slatarra’s background, the New York Post on Tuesday published a photo of a woman named Martha Nolan-O’Slatarra. That woman is the founder of East X East, a fashion and lifestyle brand with ties to both New York City and the Hamptons.
Social media accounts and previous media coverage indicate that Martha Nolan was an Irish entrepreneur who moved to New York several years ago and launched East X East, a clothing and apparel line that specializes in eyewear, swimwear and resortwear.
The company this summer has operated a seasonal pop-up shop at Gurney’s Surf Club in Montauk.
Related: Montauk visitors react to ‘frightening’ yacht club tragedy
Life as a young fashionista
On her TikTok account, Nolan shared glimpses into her life as a young businesswoman — including promotional videos for East X East and footage of travel to the Hamptons by helicopter. She often appeared smiling with friends, embracing the coastal lifestyle that inspired her brand.
A Instagram post shared on the company’s account last week is tagged at The Surf Club in Montauk and shows Indiana Pacers player Aaron Nesmith wearing East X East sunglasses.
Nolan-O’Slatarra’s passion for design, fashion and entrepreneurship shone through in everything she shared publicly, as did her charm and warm presence.
Found just after midnight
Police said Nolan-O’Slatarra was found unresponsive just after midnight Tuesday aboard a boat docked on Star Island Road at the Montauk Yacht Club. Good Samaritans tried performing CPR, but she was pronounced dead at the scene by first responders.
The Suffolk County Medical Examiner is performing an autopsy to determine the cause of death.
Police have not confirmed that the Martha Nolan identified in public-facing media is the same person found on the boat. The investigation is ongoing.
Anyone with information is asked to contact the Suffolk County Homicide Squad at 631.852.6392.
Below are a several TikTok video posts that reflect a portion of Nolan-O’Slatarra’s lifestyle.
@martha_nolan Goals Achieved @East x East Visit our Pop Up at Gurneys in Montauk! #hamptons #mtk #hamptonspopup #mtkpopup #hamptonssummer #thehamptons #montauk #gurneys ♬ Just A Girl – No Doubt
@martha_nolan Heli on up 🚁
♬ Night Changes – One Direction
@martha_nolan Its not sweater weather yet 🔥
♬ Life is a Highway – Rascal Flatts
Top photos: Martha Nolan (Photo on left is via her Facebook account, photos on right are from her TikTok account).
