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Toys “R” Us is officially back on Long Island.
The iconic toy brand opened its new 7,000-square-foot flagship at Tanger Outlets Deer Park on Saturday morning — the first stand-alone Toys “R” Us on Long Island since 2018 — and Greater Long Island was there as the doors opened to excited families lined up down the concourse despite the rain.
[Keep scrolling for photos and video.]
The store, operated by Go! Retail Group, takes over the former Forever 21 space and brings back all the nostalgia: towering displays of LEGO sets, Barbie collections, Hot Wheels tracks, NERF blasters, Paw Patrol, and more. Kids and adults alike were greeted by a massive Geoffrey the Giraffe set-piece for photo ops, one of several interactive spots throughout the new shop.
A Toys “R” Us spokesperson said the New York flagship was purpose-built as an immersive, memory-filled experience — one that encourages shoppers to explore, play, and rediscover the brand that generations grew up on.
Until today, the closest full-scale Toys “R” Us store for Long Islanders had been the flagship at the American Dream Mall in East Rutherford, N.J.
