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The Northeast’s largest credit union is rebranding.
Next year, Bethpage Federal Credit Union, also the 15th largest credit union in the U.S., will become FourLeaf Federal Credit Union.
An announcement reads that the new name represents the credit union’s “commitment to growth, prosperity and abundance for its members and the communities it has served for the past 83 years.”
“We are growing, and the Bethpage name, while so close to our hearts, was limiting,” said Linda Armyn, the credit union’s president and CEO. “As FourLeaf, we will harness our positive momentum to empower our organization and membership to thrive.”
The rebrand is expected to take effect in the first quarter of 2025, including the unveiling of a new logo and color update.
“As we navigate an ever-evolving landscape, we recognize the importance of adapting to meet the changing needs of our members and our markets and exploring new ways to grow and expand,” Armyn also said. “I’m thrilled to lead Bethpage into our next chapter as FourLeaf in a way that acknowledges the incredible foundation we have built, our ties to our Grumman history, Long Island, and a future filled with infinite possibilities.”
The new logo, according to the announcement, was designed to reflect the future, the announcement reads, fusing two intertwined infinity symbols, keeping the orange color to celebrate Bethpage’s history and returning to a deeper blue to honor its Grumman founders.
“This rebrand comes at a time when we are stronger than ever, Armyn added. “We are well-prepared to create and embrace new opportunities that will enhance the members’ experience, expand our reach, and enrich lives in even more communities.
Over the past year, Bethpage opened four new branch locations including Sunnyside, Queens; Ozone Park, Queens; Cherry Hill, New Jersey; and the new Station Yards community in Ronkonkoma.
Forest Hills, Queens will be opening in early 2025 along with two other Queens locations later in the year.
Bethpage Federal Credit Union, which is headquartered at 899 South Oyster Bay Road in Bethpage, currently operates 36 branches.
It has over 480,000 members and $13.4 billion in total assets. Click here to learn more.
— Bethpage Federal Credit Union photo from Facebook
