Coastal, Verde co-owner teams with FI Ferries for bay boat


Sunset cruises, excursions, special events and private charters.

These are some of the ways this new Bay Shore boating company wants to use its 52-foot vessel on the Great South Bay this year.

The venture, Shoreline Trading Company, is a collaborative effort between Anthony Tartaglia, a partner at Verde, Coastal and Brightwaters Inn, and the Mooney family who run Fire Island Ferries.

“It’s something that we’ve been thinking about for a long time,” said Tartaglia.

Tartaglia says “it’s the perfect partnership” with his background working in hospitality and the Mooneys’ knowledge of boating and navigating the bay.

The team picked up the ship in Philapdehia this past March, sailing it all the way to Long Island through the Atlantic Ocean on a 24-hour non-stop voyage.

“It was definitely cold,” said Tartaglia, with a laugh, recounting the trip. “Just a really cool experience.”

The yacht, which will sail from the Bay Shore Marina, has a max capacity of 40 people. It’s currently undergoing some upgrades and aesthetic improvements, like new paint, said Tartaglia.

The plans are to launch the boat sometime this spring.

“The focus is to really experience the Great South Bay,” said Tartaglia, a Bay Shore resident. “You have Long Island and Fire Island, but there’s not a lot of people doing anything in between on the bay.”

On board, passengers will be able to grab cocktails, small bites and enjoy live music while traversing the scenic bay.

Tartaglia admits this season may be a learning curve with the endless possibilities to use the vessel, between tours, private bookings and premium bay transportation and more.

“We’re open to trying new ideas,” he said. “We’ll see how it goes and see what fits us the best.”

He said the team has also toyed with the idea of doing a “floating waitlist,” where the boat would moor near busy restaurants in the summer, offering patrons a place to hang before being seated.

“We’re looking to work with local bars and restaurants on both sides of the bay,” said Tartaglia.

“We’re optimistic that is going to be a pretty big hit,” he added. “The goal one day would be to own multiple boats and offer different experiences giving people a good taste of the Great South Bay, Fire Island and the South Shore.”

For more information on booking the ship, email