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Insomnia Cookies, the late-night bakery chain known for serving up warm cookies well past midnight, has set its sights on Babylon Village for its first Suffolk County location.
The company’s website has posted a “coming soon” message for 51–59 Deer Park Avenue, the downtown space formerly occupied by South Quarter clothing store. Construction crews have already started work inside, and a notice taped to the window states that a special permit is being requested from Babylon Village.
The project is expected to be on the agenda for the village’s Board of Trustees meeting on Aug. 12, the notice reads.
The Hempstead Insomnia shop that opened in early 2024 was the chain’s first on Long Island, drawing crowds near Hofstra University and selling cookies until 1 a.m. (3 a.m. on Saturday nights). If the Babylon bid gets the green light, it would extend that reach into Suffolk County for the first time.
The Hempstead location features Insomnia’s broad flavor lineup — serving up such classics as Double Chocolate Chunk, Peanut Butter Chip and Snickerdoodle, along with seasonal varieties like Confetti Deluxe. Aside from cookies, the menu offers brookies, brownies, ice cream and a rotating limited‑edition menu, with vegan and gluten‑free options.
Warm, late-night cookie fans said on Saturday that Babylon is in for a treat.
“They’re open late. That’s the thing that makes it special. And their cookies are hot,” said Rebecca Scarola, a Hofstra University law school alumna from Brooklyn, who was visiting Babylon with friends on Saturday.
Greater Long Island has called and texted Babylon Village Mayor Mary Adams for comment and will update this story if she responds. The newsroom has also reached out to Insomnia Cookies but has not yet heard back.
Founded in 2003 by then-college student Seth Berkowitz, Insomnia Cookies today operates hundreds of locations nationwide, particularly in college towns and walkable downtowns.
Top photo: The former location of South Quarter in Babylon (Mike White).
