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And just like that, Nassau County has a brand-new tourism website.
NassauCountyTourism.com went live last week, less than five months after, according to Newsday, County Executive Bruce Blakeman’s informed the nonprofit Discover Long Island they were unsuccessful in the bidding selection process to handle the county’s tourism promotions needs.
The county contract, valued at up to $1 million per year, instead went to Glen Head advertising agency RRDA LI Inc., which immediately got to work with an online presence for Nassau visitors.
“We wanted this campaign to highlight what makes Nassau County so unique,” said Jaime Hollander, owner and managing director of RRDA. “To ensure this is central to every campaign element, our color palette pulls from the seals of the three towns and two cities in Nassau County.
“We want local businesses and residents to be proud of the campaign, and feel like they’re part of every piece of it.”
The site features pages for attending events, planning trips, exploring shops, museums, restaurants and more.
“Our campaign highlights Nassau County’s diverse offerings and aims to connect people to the right experience, activity, or event for them,” Hollander added. “Whether you have a week, a day, or even a few hours, we’re committed to connecting people to experiences that leave a lasting impression —because there truly is ‘more to explore’ in Nassau County.”
The campaign is themed “More to Explore.”
RRDA has also announced a partnership with US Coachways to get people out to Nassau from New York City.
So starting Memorial Day weekend, More to Explore-branded buses will pick visitors up in midtown Manhattan and take them directly to Long Beach and Jones Beach, with additional routes expected to be added later in the summer. Click here to purchase tickets.
