Topgolf cuts prices in Holtsville and nationwide after feedback

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Topgolf says its customers’ biggest reason for not returning more often comes down to the bill.

Now the golf entertainment chain is cutting its regular gameplay prices nationwide, including at its Holtsville location.

The Dallas-based company announced today that hourly gameplay rates are dropping by an average of more than 20% across its more than 100 U.S. venues. The change takes effect immediately and has no scheduled expiration date or promotional code requirement, according to the company.

Topgolf said the decision followed six months of guest surveys, interviews and reviews of social media conversations. Cost was the top reason customers gave for not visiting more frequently.

“Our prices are too high to keep them coming back,” CEO David McKillips said in the announcement.

Gameplay prices slashed

*Topgolf’s covered hitting bays in Holtsville overlook a field of scoring targets. Hourly bay rentals include clubs and unlimited golf balls for up to six players. (Credit: GLI/Nick Esposito)*

The reduction applies to gameplay, which Topgolf charges for by the hour for a hitting bay. Up to six people can play in each bay.

Food and drinks are separate, and the announcement does not include reductions in those prices.

The size of the savings also will depend on when and where customers play.

Topgolf’s advertised reduction of more than 20% is a nationwide average, rather than a guaranteed discount for every reservation.

According to the company’s newly released pricing details, the comparison is against previous standard hourly rates and excludes promotional deals.

That means the new rates will not necessarily beat every discount previously offered. Taxes, fees and service charges are also excluded.

So how much, exactly?

*Topgolf at 5231 Express Drive North in Holtsville is among the chain’s more than 100 U.S. locations covered by its new gameplay pricing. (Credit: GLI/Nick Esposito)*

At Holtsville, a family of four sharing a bay can play for $19.99 an hour before 5 p.m. Monday through Thursday when booking online, according to the location’s posted rates. That’s about $5 per person, with clubs and unlimited balls included.

For a weekend outing, the posted rate before 2 p.m. Friday through Sunday is $29.99 an hour per bay, or about $7.50 each for four players. Sunday’s rate rises to $44.99 from 2 to 9 p.m., while Friday and Saturday evenings from 5 to 10 p.m. cost $69.99 an hour.

Each bay accommodates up to six players, with the hourly charge covering the entire group.

Food, drinks and sales tax are additional, and new players must pay a one-time account activation fee. Walk-in rates may be higher.

Local availability and booking prices are listed on Topgolf’s Holtsville website.

Five years on Long Island

*Topgolf’s Holtsville location opened in July 2021 as the chain’s first venue in New York. The three-level complex combines golf games with a restaurant and bar. (Credit: GLI/Nick Esposito)*

Topgolf’s Holtsville venue opened in July 2021, becoming the chain’s first location in New York.

The three-level complex at 5231 Express Drive North, alongside the Long Island Expressway, opened with 102 outdoor hitting bays.

The business combines a driving range with scored golf games, a restaurant and a bar. Players hit toward outfield targets, with technology tracking their shots and scores. Clubs are provided, and the bays are heated during colder weather.

Topgolf’s first venue opened in Watford, England, in 2000. The company has since expanded to more than 100 U.S. locations.

Top: A player follows through on a swing at Topgolf in Holtsville. Newly posted online rates start at $19.99 per hour per bay before 5 p.m. Monday through Thursday. (Credit: GLI/Nick Esposito)