After 13 years and 136 editions, one of the country’s largest regional magazines, Long Island Pulse, will be no more.
Publisher Nada Marjanovich announced the news in this last edition of Pulse.
Marjanovich started the magazine in Patchogue in 2005, where, ultimately, the magazine came to be headquartered in a nondescript building behind East Main Street.
There were also Pulse offices on Northern Boulevard in Roslyn.
In an interview in 2015, Marjanovich told GreaterPatchogue all about why she chose Patchogue Village for the islandwide publication.
She recalled being invited to attend an event at Patchogue Theatre for the Performing Arts, which had been recently renovated, when she came upon Patchogue Mayor Paul Pontieri and other village leaders.
“[Pontieri] was saying how they were going to make Patchogue an arts center of town,” Marjanovich recalled. “That they were going to bring vibrant, thriving businesses, all of which they did. That they were going to develop housing in the village, so that young people who wanted to come and enjoy all theses amenities could live here. And I believed him. I just believed.”
In this latest (and last) edition, Marjanovich writes, in her signature non-capitalized style:
“i am humbled not just by what we’ve been able to accomplish, but by those who have dedicated their talent, passion, sweat and intelligence to this project. we were blessed by advertisers of all stripes who committed to building their brands with us. readers who kept us on our toes and shared in the party by giving us the fodder to develop our editorial. and of course, the staff and contributors who tirelessly gave their creativity and individual visions to articulating a celebration of the best long island has to offer.”
She then goes on to explain she needed to shift her life’s focus away from the magazine and to her ongoing relief efforts in Haiti, something she’s been passionately involved in since a hurricane leveled the island in 2010.
Click here to read her post in its entirety.
With a circulation at around 100,000, Long Island Pulse brought a blend of fashion, food, news, sports and much more to local homes and offices over its 13 years in publication.
Jennifer Cantin, the director of marketing & development of Lessing’s Hospitality Group, which operates two dozen restaurants and catering halls on Long Island, said the news of Pulse’s departure is sad for many — not only readers but business owners who benefited from the exposure.
“Pulse magazine has been a ‘foodie’ must-read for the past 13 years,” Cantin said. “Pulse was more then just a great read, it helped the Long Island restaurant industry soar. Best of luck to Nada on her new endeavors.”
Lessing’s is co-hosting Pulse’s last party, the North Fork Summer Social on July 15 from 2-6 p.m. at The Vineyards at Aquebogue. Click for tickets.
In her note to readers, Marjanovich implored readers to attend.
The event will now serve as a Pulse sendoff, with proceeds benefitting Stony Brook Children’s Hospital.
In 2010, Marjanovich talked about the juxtaposition between the magazine’s two offices, the one in Roslyn and then the one in grittier Patchogue.
“To me that personifies the yin and the yang of Pulse,” she had said with a laugh. “The high and polished end, and then the other end; the one that’s going to drop an F-bomb and go to an art show.”
Top: Pulse’s premier issue from 2005 alongside last month’s 10th anniversary edition. (file photo)
