Riverhead’s popular Mugs on Main opening new café in Quogue

The Churro Latte is heading to Quogue.

Mugs on Main is officially spilling over onto the South Fork, with a second location inside Schmidt’s Market, the owners have just announced.

The new café, called “Mugs at Schmidt’s Market,” is scheduled to open Friday, June 5, and will operate seven days a week.

Owned by husband-and-wife team Kasandra Watkins-Schaeffer and Jeff Schaeffer, Mugs on Main opened in 2023 and has built a loyal following in Riverhead thanks to its signature lattes, cozy atmosphere and community-focused approach.

The Quogue location will feature many of the café’s most popular drinks, including its well-known Churro Latte, along with seasonal beverages, pastries and other menu favorites.

“Kasandra has poured her heart into every detail of this place,” Jeff Schaeffer said. “From the menu to the design to the overall vibe, this location is really a reflection of her creativity and work ethic.”

For Kasandra Watkins-Schaeffer, the expansion represents an opportunity to bring the personality that helped make the Riverhead location successful into a new East End community.

“We absolutely love Riverhead and everything the community there has done for us,” she said. “Expanding into the quaint village of Quogue feels incredibly exciting and honestly a little surreal.”

The owners also praised their partnership with Schmidt’s Market, calling it a natural fit from the beginning.

“We’ve been blown away by how incredible Schmidt’s Market has been to work with,” Watkins-Schaeffer added. “From day one, it’s felt like a true partnership and shared vision.”

Designed with a modern, welcoming feel, the café is intended to serve as both a grab-and-go coffee stop and a place for locals and summer visitors to linger awhile, the owners said.

— courtesy photos

Prior coverage

Riverhead’s Mugs on Main coffee shop adds dinner and cocktail menu