After years on the road, Better Burger debuts Selden restaurant

After nearly a decade serving customers from a food truck, Better Burger has officially opened its first brick-and-mortar location in Selden.

The restaurant, located at 1070 Middle Country Road, debuted last month and marks a major milestone for owner Kevin Muller, who transformed a struggling mobile crepe business into a popular burger brand with a loyal following across Long Island.

“We actually started as a crepe truck,” Muller said. “I own Crazy Crepe Café, and when we launched the food truck, we were doing crepes there. It just didn’t do well, so in 2016 we decided to rebrand it as Better Burger.”

The switch proved to be a turning point.

Operating primarily from a seasonal location in Manorville, Better Burger became known for its smash burgers, hand-spun milkshakes and loaded tater tots. As the brand continued to grow, Muller said he began looking for a permanent home where customers could enjoy the menu year-round.

“Ten years down the road, we decided it was time to move on from relying solely on the food truck,” Muller said. “The truck did really well, especially during the summer, but we wanted a location where customers could enjoy Better Burger year-round.”

A familiar home base

The move to Selden was a natural fit.

Long before the restaurant opened to the public, the location served as the commissary kitchen for the food truck operation, making it a familiar home base for the business.

“Selden has always been our commissary,” Muller said. “We’ve been operating out of here behind the scenes for years, so it made sense to turn it into our first storefront.”

The same menu fans know

The restaurant features many of the same items that helped build Better Burger’s reputation on the road, including its signature smash burgers made with fresh beef and served on potato buns. Customers can also expect crispy tater tots, thick milkshakes and a variety of homemade sauces.

“We focus on quality,” Muller said. “Fresh beef, potato buns, homemade sauces and great price points. That’s what people have come to know us for.”

And while customers now have a permanent place to grab a burger, the food truck isn’t going anywhere.

“The truck is still available for private parties, catering and events,” Muller said. “That’s still a big part of what we do.”

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Credit: Kevin Muller/courtesy