Massapequa Park just got a hole lot sweeter.
Long Island’s beloved North Fork Doughnut Company on Saturday officially launched its third location at 1000 Park Blvd., Massapequa Park, marking its first in Nassau County.
This marks a full-circle moment for founder Jimmy Lyons, who, along with his wife Kelly, runs the doughnut shops. Lyons grew up in nearby Levittown and spent several years working at The Good Life, an English-style pub just down the road on Park Blvd.
“It’s such an awesome, friendly neighborhood,” Lyons said. “It was always on our radar as one of the spots we wanted to open.”
The couple founded North Fork Doughnut Company, also known as NoFoDoCo, back in 2018 in Mattituck, emptying their bank account to get it started.
“I took everything I saved bartending and working in restaurants over the past years and dumped it into this,” said Lyons. “I think we had to borrow a couple hundred bucks from my mom to buy a coffee machine.”
Their hard work paid off, as their delicious doughnuts quickly gained popularity, leading to the opening of a second location in Bay Shore in 2020. A year later, they also relocated their Mattituck shop to a spot on Love Lane.
Now, they’re onto their third store.
“The idea is to keep opening more of these,” Lyons told Greater Long Island. “Get these doughnuts to the masses.”
Massapequa Park location
NoFoDoCo opened in the former Once Bitten Donuts location, which the couple found to be a perfect fit.
“They had a really cool store, plus it was an already built-out doughnut shop, which helped us move right in,” said Lyons.
The new store is different from the other locations. Firstly, it has seating for 15 patrons, unlike the other sister spots. It’s also the biggest at approximately 1,600 square feet.
They also offer new products, such as ice cream, milkshakes, and bubble tea. “We’ll be marrying our doughnuts with ice cream,” they said. Think ice cream doughnut sandwiches, or warm doughnuts with a scoop of ice cream on top.
The owners’ favorite thing about Massapequa Park? The decor.
“I think the design is going to wow a lot of people when they walk in,” said Lyons.
The entire space was designed in a Y2K theme, with plenty of throwbacks to that time, like old CDs from the era, pink LEDs, and more.
“We have a custom hallway archway lined with pink fur walls with 5-foot custom heart mirrors that face each other to create an infinity mirror effect,” said Lyons. “It’s perfect for pictures and Instagram.”
Check it out:
Top: Freshly handcrafted doughnut from NoFoDoCo. (Credit: GLI Photo/ Andre Bond)